THE HEART SURGON'S COOKBOOK

The Heart Surgeon’s Cookbook was a commissioned assignment created by renowned Swedish advertising agency Forsman & Bodenfors for medical technology company Getinge. The idea behind the book was to explore the parallels between the highly precise work of a heart surgeon and that of a Michelin-starred chef—two professions where skill, timing, focus and attention to detail are essential.

 

Through food, photography and storytelling, the book brings those two worlds together, using the familiar language of a cookbook to communicate the precision and expertise involved in cardiac surgery in an unexpected way.

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Released in 2023, The Heart Surgeon’s Cookbook received multiple international advertising awards, including recognition at Cannes Lions, Guldägget, the London International Awards and The One Show.